|
Lisa Benson's Research
Collaboration with Lynne Schrum
2001-02 Academic Year
Introduction:
My major professor, Lynne Schrum, is the co-researcher on a project
being headed up by Denise Mathews from the Telecommunications
department. As her advisee, I will also be participating in
this research. The research is centered on the fact that a large
portion of the student technology fees has been diverted to the
UGA residence halls (excluding graduate and family housing) for
the purpose of providing free cable modem access to their residents.
Dr Matthews is interested in learning more about how these high-speed
Internet connections are being used, especially in regard to
other media delivery devices such as television, print, and radio.
Theoretical/Research Background:
There is very little
research available, that the research team has been able to uncover,
as to how students use high-speed Internet access in conjunction
with other media delivery devices. Dr. Matthews is interested
in uncovering any patterns regarding the use of different delivery
mediums. This research will be largely exploratory in nature.
However, Dr. Matthews does seem to expect to find that the cable
modem technology will be used simultaneously with other media
outlets on a regular basis.
Research Aims:
Describe usage patterns
of media delivery devices
Explore relationship between usage patterns and gender
Methodology:
There will be two phases
to this research agenda. Dr. Schrum and I will be involved in
the first phase. This will involve the recruitment of participants
for focus group interviews to discuss how they are using their
cable modem connections. The plan is to conduct five focus group
interviews with ten participants each lasting for approximately
fifty minutes. The information uncovered in these focus groups
will inform the instruments to be used in Phase Two of the research.
The second phase, of which I will not be a part, will consist
of repeated electronic surveys regarding Internet use. I am
not familiar with the details of this plan.
Data Analysis:
I do not believe that
I will be involved in the data analysis beyond providing rudimentary
assistance to Dr. Schrum when requested.
My Role:
As I understand them,
my personal responsibilities will be to:
- contribute to and assist with
the background literature search
- recruitment and enlistment of
participants
- scheduling and room reservation
aspects
- the video and audio taping of
meetings
- minimal participation in the
focus group interview process
|